WL RUNNER FLOATRIDE
WL RUNNER FLOATRIDE - 2018 (THIS VERSION, UNRELEASED)
A progression of the Zoku Runner with a notable cushioning upgrade: Reebok Floatride. Also has an Ultraknit collar for sock-like comfort.
initial ideation sketches
Original Reebok Aztec from 1979. Colorway and detail inspiration.
COMMERICALIZED VERSION WITH EXCLUSIVE RELEASE IN CHINA - 2018
product marketing: philippe bun
development: lisa guo