![[Image from asphaltgold]](https://images.squarespace-cdn.com/content/v1/5b2b20df7e3c3a9b06864776/1599344102392-KKRZJYQMNOBOCBNEGDUF/FuryliteChukka.jpg)
Reebok Furylite
Streamlined interpretation of the iconic Reebok Instapump Fury. Maintains the quick on/off ease with bungee lacing and modernizes this silhouette with lightweight materials and 3D-Ultralite foam. Since it’s introduction in SS15, the unisex Furylite franchise has sold over 3 million pairs to date (as of 2018). [Image above shows colorway done in collaboration with Publish Brand.]
Outsole design
Process snapshot
Launch colorway: Dark Sage + Neon Cherry
Close-up details
Upper textile construction allowed for placement of all-over graphics
A new mid-cut version was introduced in FW15. [Image from asphaltgold]
[Image from asphaltgold]
Reebok Furylite Chukka X Publish Brand
Product marketing: philippe bun + jenna sarti
development: jariya marshall