To help launch their first sport-specific product, Bose and Reebok collaborated to create an audio player armband that would be sold alongside their new SoundSport In-Ear headphones.
Double-layered stretchy armband design with adjustable velcro closure and built-in earphones cable management. The fit only needs to be adjusted once; afterwards you can pull the case onto your arm like a sleeve - no fumbling with readjustments with every use.
Initial concept drawing.
Initial concept drawing
Concepts around injecting their product with a more unique Reebok twist.
Initial round of packaging and armband concepts.
*DESIGNED WITH ELODIE RICHEZ*
product images from bose website