Created newness within a heritage technology platform: Reebok DMX. Harnessed inspiration from the iconic design lines within the early 2000’s of Reebok, this was a new style that seeked to pay homage to the energy of that era.
Inspiration : turn of the century details from Reebok archive. (1999-2000)
Initial concept sketches. All new upper designs on heritage DMX Daytona tooling.